{"id":188,"date":"2023-03-13T05:02:30","date_gmt":"2023-03-13T10:02:30","guid":{"rendered":"https:\/\/asdesignltd.com\/apple-set-to-launch-mixed-reality-headset-htc-ceo-welcomes-competition\/"},"modified":"2023-03-13T05:02:30","modified_gmt":"2023-03-13T10:02:30","slug":"apple-set-to-launch-mixed-reality-headset-htc-ceo-welcomes-competition","status":"publish","type":"post","link":"https:\/\/asdesignltd.com\/apple-set-to-launch-mixed-reality-headset-htc-ceo-welcomes-competition\/","title":{"rendered":"Apple Set to Launch Mixed Reality Headset, HTC CEO Welcomes Competition"},"content":{"rendered":"
The[0]<\/a><\/sup> AAPL is set to potentially launch its mixed reality headset later this year, and competitors including HTC Corporation HTCCY HTCXF are taking note.[1]<\/a><\/sup> Rather than being concerned, HTC's CEO Cher Wang is embracing the launch, saying she believes it will be \u201cvery soon\u201d and that competition is always good.<\/p>\n According to the Financial Times, Apple CEO Tim Cook sided with operations chief Jeff Williams to launch the headset this year despite internal objections from the design team.[2]<\/a><\/sup> While the design team originally wanted to wait until a more lightweight version of AR glasses became technically feasible, the operations team wanted to ship an early version of the product in the form of a VR-focused ski goggle-like headset.[2]<\/a><\/sup><\/p>\n Apple is expecting to sell around a million units of its debut headset in the first year, according to two sources with knowledge of the company\u2019s planning.[3]<\/a><\/sup> The volume of the first-generation iPhone and Apple Watch sold in the first 12 months of their launch was greater than what is expected now.[4]<\/a><\/sup><\/p>\n Believed to be expensive (priced around $3000), the first-generation headset includes state-of-the-art technology such as dual 4K OLED displays and advanced eye-and-hand-tracking sensors.[5]<\/a><\/sup> It is thought that this device is somewhat bulky and has a limited battery life, with each session lasting approximately two hours.[5]<\/a><\/sup><\/p>\n Apple has been working on VR and AR headsets for about seven years, and is expected to unveil the results of its research and development at this year\u2019s WWDC.[6]<\/a><\/sup> As per the recent report, the Cupertino-based tech giant is all set to launch the VR and AR headsets at this year's WWDC where the iPhone-maker is expected to reveal the much-awaited device.[7]<\/a><\/sup><\/p>\n Samsung Electronics SSNLF is also interested in mixed reality, and Microsoft Corporation MSFT already has its MR headset, HoloLens.[8]<\/a><\/sup> Chinese smartphone maker Xiaomi also took the wraps off of a prototype set of augmented reality glasses.[8]<\/a><\/sup><\/p>\n Ten years ago, Steve Jobs and the design team had a great deal of control over the decisions made at Apple.[5]<\/a><\/sup> The design team was serviced by Operations.[5]<\/a><\/sup> Under Cook's leadership, operations have been granted more authority and visibility amongst executives.[5]<\/a><\/sup><\/p>\n 0. <\/span>“Could apple change mass adoption towards AR & VR?” Verdict, 6 Mar. 2023, https:\/\/www.verdict.co.uk\/could-apple-encourage-adoption-virtual-reality-in-the-metaverse\/<\/a><\/p>\n 1. <\/span>“HTC isn't worried about Apple launching its mixed reality device this year” Shacknews, 6 Mar. 2023, https:\/\/www.shacknews.com\/article\/134465\/htc-isnt-worried-about-apple-mixed-reality-device<\/a><\/p>\n 2. <\/span>“Tim Cook may be launching Apple VR headset earlier than engineers want” AppleInsider, 12 Mar. 2023, https:\/\/appleinsider.com\/articles\/23\/03\/12\/apples-vr-headset-launch-in-2023-goes-against-design-teams-advice<\/a><\/p>\n 3. <\/span>“Against the Position held by the Design Team under Jonathan Ive, Apple's CEO has pushed for the release of their First …” Patently Apple, 12 Mar. 2023, https:\/\/www.patentlyapple.com\/2023\/03\/against-the-position-held-by-the-design-team-under-jonathan-ive-apples-ceo-has-pushed-for-the-release-of-their-first-xr-hea.html<\/a><\/p>\n 4. <\/span>“Apple Headset Being Pushed to Launch by Tim Cook: Report \u2022 iPhone in Canada Blog” iPhone in Canada, 12 Mar. 2023, https:\/\/www.iphoneincanada.ca\/news\/apple-headset-being-pushed-to-launch-by-tim-cook-report<\/a><\/p>\n 5. <\/span>“Report: Tim Cook and Jeff Williams push forward with AR\/VR headset launch this year, design team wanted to hold off …” 9to5Mac, 12 Mar. 2023, https:\/\/9to5mac.com\/2023\/03\/12\/operations-headset-launch\/<\/a><\/p>\n 6. <\/span>“Tim Cook pushes to get this device shipped against the wishes of Apple engineers” PhoneArena, 13 Mar. 2023, https:\/\/www.phonearena.com\/news\/tim-cook-pushes-2023-mixed-reality-headset-release_id146147<\/a><\/p>\n 7. <\/span>“Apple to launch AR\/VR headset in 2023 after CEO Tim Cook gives green light” Economic Times, 13 Mar. 2023, https:\/\/economictimes.indiatimes.com\/magazines\/panache\/apple-to-launch-ar\/vr-headset-in-2023-after-ceo-tim-cook-gives-green-light\/articleshow\/98601008.cms<\/a><\/p>\n