Roku and Best Buy Join Forces to Offer Exclusive TV Streaming Experience

Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, today announced the features and availability of its new Roku Select and Plus Series TVs. These 11 models, ranging from 24” to 75”, are the company’s first-ever designed and built TVs, and are available exclusively from Best Buy stores and[0] The new Roku Wireless Soundbar, offering a seamless wireless complement to Roku Select and Plus TVs, will be available exclusively at Best Buy stores and online later this month.[1]

Roku’s new Select and Plus series TVs offer a high level streaming experience at an affordable price. The HD and 4K TVs feature a continue watching functionality and a revamped account hub, where users can access a streamlined home screen, enhanced photo streams, and an expanded live TV channel “guide” button.

In addition, Roku is partnering with Best Buy to give customers exclusive access to Roku-branded TVs and give Roku access to Best Buy’s advertising platform.[2] This deal is a first-of-its-kind partnership between a TV streaming platform and retail media.

Roku OS 12 will be automatically updated or available for download on most existing Roku streaming players, smart soundbars, and Roku TVs.[3] The update brings a more intuitive interface, performance improvements, and new channel additions, such as local news, golf, and additional soccer programming, including Spanish-language coverage for some leagues.[4] The Sports experience will also be more personalized based on location, favorite team, go-to sport, and viewing habits.[5]

Roku’s co-head of U.S. brand sales for Roku Media, Julian Mintz, said in a statement, “We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”[2]

Prices for the Roku Select and Plus Series TVs start at $150 for the 24” HDTV and go up to $320 for the 43” 4KTV.[6] With this new update and partnership, Roku and Best Buy are sure to be a success for all involved.

0. “Roku Announces Retail Availability for Roku Select and Plus Series TVs | Roku” Roku Newsroom, 9 Mar. 2023,

1. “Roku Reports Retail Accessibility for Roku Select and Plus Series TVs”, 9 Mar. 2023,

2. “Roku teams up with Best Buy for first-party shopper data” Global Village space, 10 Mar. 2023,

3. “Roku OS 12 Offers A More Personalized Viewing Experience on Roku Devices” eCoustics, 9 Mar. 2023,

4. “Roku is adding a Local News Hub to its Live TV menu” Engadget, 9 Mar. 2023,

5. “Roku Announces a New Roku Experience”, 9 Mar. 2023,

6. “Best Buy starts selling Roku-built TV sets” The Desk, 9 Mar. 2023,

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