Roku and Best Buy Join Forces to Offer Exclusive TV Streaming Experience
Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, today announced the features and availability of its new Roku Select and Plus Series TVs. These 11 models, ranging from 24” to 75”, are the company’s first-ever designed and built TVs, and are available exclusively from Best Buy stores and BestBuy.com. The new Roku Wireless Soundbar, offering a seamless wireless complement to Roku Select and Plus TVs, will be available exclusively at Best Buy stores and online later this month.
Roku’s new Select and Plus series TVs offer a high level streaming experience at an affordable price. The HD and 4K TVs feature a continue watching functionality and a revamped account hub, where users can access a streamlined home screen, enhanced photo streams, and an expanded live TV channel “guide” button.
In addition, Roku is partnering with Best Buy to give customers exclusive access to Roku-branded TVs and give Roku access to Best Buy’s advertising platform. This deal is a first-of-its-kind partnership between a TV streaming platform and retail media.
Roku OS 12 will be automatically updated or available for download on most existing Roku streaming players, smart soundbars, and Roku TVs. The update brings a more intuitive interface, performance improvements, and new channel additions, such as local news, golf, and additional soccer programming, including Spanish-language coverage for some leagues. The Sports experience will also be more personalized based on location, favorite team, go-to sport, and viewing habits.
Roku’s co-head of U.S. brand sales for Roku Media, Julian Mintz, said in a statement, “We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”
Prices for the Roku Select and Plus Series TVs start at $150 for the 24” HDTV and go up to $320 for the 43” 4KTV. With this new update and partnership, Roku and Best Buy are sure to be a success for all involved.
0. “Roku Announces Retail Availability for Roku Select and Plus Series TVs | Roku” Roku Newsroom, 9 Mar. 2023, https://newsroom.roku.com/news/2023/03/roku-announces-retail-availability-for-roku-select-and-plus-series/o11gmpny-1678368651
1. “Roku Reports Retail Accessibility for Roku Select and Plus Series TVs” Financialbuzz.com, 9 Mar. 2023, https://www.financialbuzz.com/roku-reports-retail-accessibility-for-roku-select-and-plus-series-tvs
2. “Roku teams up with Best Buy for first-party shopper data” Global Village space, 10 Mar. 2023, https://www.globalvillagespace.com/tech/roku-teams-up-with-best-buy-for-first-party-shopper-data
3. “Roku OS 12 Offers A More Personalized Viewing Experience on Roku Devices” eCoustics, 9 Mar. 2023, https://www.ecoustics.com/news/roku-os-12/
4. “Roku is adding a Local News Hub to its Live TV menu” Engadget, 9 Mar. 2023, https://www.engadget.com/roku-is-adding-a-local-news-hub-to-its-live-tv-menu-140056110.html
5. “Roku Announces a New Roku Experience” Thurrott.com, 9 Mar. 2023, https://www.thurrott.com/music-videos/280313/roku-announces-a-new-roku-experience
6. “Best Buy starts selling Roku-built TV sets” The Desk, 9 Mar. 2023, https://thedesk.net/2023/03/best-buy-starts-selling-roku-built-tv-sets/