Google and Microsoft Heating Up AI Competition with Bard and ChatGPT

Google recently launched ‘Bard’, an Artificial Intelligence (AI) powered chatbot in an attempt to compete with Microsoft’s OpenAI tech-powered Bing Search.[0] However, Google has since clarified that Bard is not a search engine, leaving employees confused and with a pivot in the initial messaging.[1] Google executives repeatedly stated that the technology it was developing internally could integrate with search, while Jack Krawczyk, Bard’s project lead has since said “I just want to be very clear: Bard is not search.”[2]

OpenAI has trained ChatGPT, a large language model, to both comprehend and produce natural language.[3] A transformer architecture is employed to process and comprehend text in this model, which was trained on a vast collection of text from the web.[4] It is based on the Generative Pre-trained Transformer (GPT) model and has been integrated into Microsoft’s Bing Search.[5] Google has responded by introducing a new feature called “Search It” for internal use.[0]

Comparing Bard and ChatGPT, the main difference is the use of knowledge models. While Bard is more focused on generating human-sounding text, ChatGPT is more suited to finding true information. Google CEO Sundar Pichai has responded to the issue by saying that “We are deeply working on AI for a long time. You are right in the sense that, we have to stay focused on users and make sure we are building things which are impactful.”[6]

Google’s Bard is trying to encourage users to click on publishers’ websites to learn more about a subject matter, while Microsoft’s Bing Chat is using AI to power the search engine.[7] Google and Microsoft are both heavily investing in AI and the competition is heating up. Kurian has issued a “code red” over the rise of ChatGPT, and Google is working on Bard with a sense of urgency. Choosing between Bard and ChatGPT depends on the user’s needs, with Bard being more suited to creative professionals and ChatGPT being better for finding true information.

0. “‘Bard is not Search’: Jack Krawczyk, product leader for Google Bard AI, clarifies” msnNOW, 5 Mar. 2023,

1. “Google Has Plans for Bard AI Chatbot beyond Search, and It's Confusing Employees” WinBuzzer, 6 Mar. 2023,

2. “Google Reminds Employees: “Bard Is Not Search”” Search Engine Roundtable, 6 Mar. 2023,

3. “ChatGPT vs. Bard. Who Will Win?” Entrepreneur, 1 Mar. 2023,

4. “Google Bard vs ChatGPT – Which one is your Favorite Chat Bot?” Craving Tech, 2 Mar. 2023,

5. “Could Chat Openai GPT Replace Google?” Postoast, 10 Mar. 2023,

6. “Google's Bard head reportedly says the upcoming chatbot AI is not only for search” Neowin, 4 Mar. 2023,

7. “Google Is Not Worth Buying (NASDAQ:GOOG)” Seeking Alpha, 7 Mar. 2023,

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